Learn to train your nose to create the most contagious viral campaigns
Internet and social networks have changed the way we consume information and, nowadays, it is not unreasonable that a home video like the goodbye to Chimuelo can be compared in impact to a multi-million dollar campaign of a brand like Nike or Dove. Welcome to the era of viral marketing.
In this course you will learn the keys to create the most contagious virals from the hand of Renato Farfán, General Creative Director of Houding Peru, and winner of prestigious advertising awards such as Cannes Lions, Clio and Ojo de Iberoamérica, on multiple occasions.
What's included in this course?
The course will begin with an introduction to viral marketing and what you can achieve by running a viral campaign. You will know the power of social networks and the influence they exert on the masses.
After having the basic notions about viral marketing, you will go to know what are the steps to make a campaign. You will start knowing the brand and its audience. Then, you will learn about viral or advertising campaigns similar to the brand of your choice.
After obtaining this information, you will learn about how a campaign is organized with time or without planning time, and you will choose the hashtags to use and the product you want to make viral. To finish the stage of organization and planning, you will define which ecosystem of networks is the best to launch your viral.
Also, you will see what decisions and actions to take in the execution stage of your campaign, depending on the success obtained. You will get recommendations on what to do if your viral was contagious and what to do if it did not come to life. To complete this stage you will know the importance of a good copywriting .
Finally, you will learn to analyze a campaign, the metrics of the successes, the errors and what could be done.
What is this course project about?
You will plan a viral campaign for a brand of your choice.
Who is it for?
To all those who want to convert their brand, or the brand they manage, into the most important conversation topic in networks through strategies relevant to the audience.
You will need a smartphone and a lot of desire. A computer will also come in handy.
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Renato Farfán is a publicist and is currently the General Creative Director of Houdini, digital agency of the year in the IAB MIXX. With more than 15 years of experience, Renato has gone through the most prestigious agencies in Peru and has won prizes such as Cannes Lions, Clio, Sol de Iberoamérica and Effie, all on multiple occasions.
Along with his career as a publicist, he has directed selected short films at the most important festivals of the medium, such as Al Este de Lima, Cortos de vista and Festival U de Lima. In addition, Renato Farfán was also one of the winners of the Start Up Peru fund for its application zzleep!