Viral Marketing: Campaigns That Share Themselves

Campaigns with time and without time.

A course by Renato Farfán Basauri , Creative director

Creative director. Lima District, Peru.
Joined December 2018

Learn to train your nose to create the most contagious viral campaigns

  • Spanish with subtitles in English
  • 84% positive reviews (177)
  • 6748 students

About the video: Campaigns with time and without time.

Overview

“I could not think of a better name, but it's that concrete. Today you will see these two types of challenges and I will show you how to detect them. ”

In this video lesson Renato Farfán Basauri addresses the topic: Campaigns with time and without time., which is part of the Domestika online course: Viral Marketing: Campaigns That Share Themselves. Learn to train your nose to create the most contagious viral campaigns.

Partial transcription of the video

“Hi. In this lesson we will see the two types of contexts that you can face with time and without time. We will see in two success in each of the situations. Join me to see it. As the name itself says, with time are all those campaigns that somehow already have them mapped in the year, either because we have a special date in mind that we want to touch, either because it is the anniversary of your brand, either because there is a special date coming or because simply is in the "scope" of the year. Important dates in which conversation sources are generated. Halloween, the national holidays o...”

This transcript is automatically generated, so it may contain mistakes.

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Course summary for: Viral Marketing: Campaigns That Share Themselves

  • Level: Beginner
  • 84% positive reviews (177)
  • 6748 students
  • 5 units
  • 18 lessons (1h 54m)
  • Category

    Marketing & Business
  • Areas

    Communication, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media

Renato Farfán Basauri

Teacher Plus
Creative director

Renato Farfán is a publicist and is currently the General Creative Director at YoupanquiBBDO. With more than 15 years of experience, Renato has gone through the most prestigious agencies in Peru and has won prizes such as Cannes Lions, Clio, Sol de Iberoamérica and Effie, all on multiple occasions.

Along with his career as a publicist, he has directed selected short films at the most important festivals of the medium, such as Al Este de Lima, Cortos de vista and Festival U de Lima. In addition, Renato Farfán was also one of the winners of the Start Up Peru fund for its application zzleep!


Spanish with subtitles in English
  • 84% positive reviews (177)
  • 6748 students
  • 18 lessons (1h 54m)
  • 7 additional resources (0 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Viral Marketing: Campaigns That Share Themselves. Marketing, and Business course by Renato Farfán Basauri

Viral Marketing: Campaigns That Share Themselves

A course by Renato Farfán Basauri
Creative director. Lima District, Peru.
Joined December 2018
  • 84% positive reviews (177)
  • 6748 students