Viral Marketing: Campaigns That Share Themselves
Taking out the best copy
A course by Renato Farfán Basauri , Creative director
Joined December 2018
Joined December 2018
About the video: Taking out the best copy
Overview
“A good copy is the cookie planted to drive the viral. Here we will see how to write them according to the social network and according to what you need to communicate. ”
In this video lesson Renato Farfán Basauri addresses the topic: Taking out the best copy, which is part of the Domestika online course: Viral Marketing: Campaigns That Share Themselves. Learn to train your nose to create the most contagious viral campaigns.
Partial transcription of the video
“Hello. In this lesson. we'll learn how to draft a copy based on each social network. current events. your brand's personality. and especially realize that a copy can be that push for your next content. Let's see. Of course. it must be. yes. indeed. a copy must be clear enough for easy reading. Remember the vast amount text one encounters daily through social media. like friends' posts and those shared by their acquaintances. on Facebook. on YouTube. on Instagram. etc. And on top of that. you give them a confusing text; it must be clear and concise. Concise? I'm not convinced brevity is esse...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Viral Marketing: Campaigns That Share Themselves
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media
Renato Farfán Basauri
A course by Renato Farfán Basauri
Renato Farfán is a publicist and is currently the General Creative Director at YoupanquiBBDO. With more than 15 years of experience, Renato has gone through the most prestigious agencies in Peru and has won prizes such as Cannes Lions, Clio, Sol de Iberoamérica and Effie, all on multiple occasions.
Along with his career as a publicist, he has directed selected short films at the most important festivals of the medium, such as Al Este de Lima, Cortos de vista and Festival U de Lima. In addition, Renato Farfán was also one of the winners of the Start Up Peru fund for its application zzleep!
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