Viral Marketing: Campaigns That Share Themselves
The Power of Social Networks
A course by Renato Farfán Basauri , Creative director
Joined December 2018
Learn to train your nose to create the most contagious viral campaigns
- Spanish with subtitles in English
- 84% positive reviews (177)
- 6748 students
About the video: The Power of Social Networks
Overview
“Here I will talk about how social networks took over our lives, and how through a content strategy can your brand connect with all that audience. Also, I will show you how to start a strategy. Remember that the realization of a viral is part of. That is, you can not give all the prominence to a viral content. Therefore, in this lesson I explain that before starting the planning of your viral, it is necessary that you know how your target moves. It is very important that in this lesson you focus on the exercise that we will do! ”
In this video lesson Renato Farfán Basauri addresses the topic: The Power of Social Networks, which is part of the Domestika online course: Viral Marketing: Campaigns That Share Themselves. Learn to train your nose to create the most contagious viral campaigns.
Partial transcription of the video
“Unit 2 Introduction to Viral Marketing* Lesson 3 The power of the RRSS Hello again. In this lesson I am going to tell you how important it is to observe, monitor, see the behavior of your "target" in social networks. You will realize that watching is better than listening. Join me in this lesson. Earlier we talked about a viral action or content must be within a content strategy * Because it must be mapped in a strategy in the year and not give him sole responsibility of all the communication of a specific campaign to a viral action because it can be don't go viral. That's basically why it ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Viral Marketing: Campaigns That Share Themselves
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media
A course by Renato Farfán Basauri
Renato Farfán is a publicist and is currently the General Creative Director at YoupanquiBBDO. With more than 15 years of experience, Renato has gone through the most prestigious agencies in Peru and has won prizes such as Cannes Lions, Clio, Sol de Iberoamérica and Effie, all on multiple occasions.
Along with his career as a publicist, he has directed selected short films at the most important festivals of the medium, such as Al Este de Lima, Cortos de vista and Festival U de Lima. In addition, Renato Farfán was also one of the winners of the Start Up Peru fund for its application zzleep!
- 84% positive reviews (177)
- 6748 students
- 18 lessons (1h 54m)
- 7 additional resources (0 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever