Viral Marketing: Campaigns That Share Themselves
Course final project
A course by Renato Farfán Basauri , Creative director
Joined December 2018
About the final project for: Viral Marketing: Campaigns That Share Themselves
Final project
“Dear students, we have reached the end of the course, the course is called viral marketing, so evidently what they will do will be a "viral". It is time that the idea that was developed during the course flies with its own wings. It's time to run it and blow up the networks in 3, 2, 1 go! My last recommendation is never to give up and have patience, a lot of patience. The process to achieve a viral can happen quickly, but it can also take a long time. Follow the instructions to the letter, but above all: meet your target and find the right moment. Speaking of patience, please also have it when waiting for the response in the forum. And finally, a class is more productive if it is more participatory, so I expect your comments and the interaction between you. I am sure that the feedback that is given will be of great help to all. See you! ”
Partial transcription of the video
“Hello. how are you? We've reached the end of the course. but before we say goodbye. i would like to review everything we've learned. We started by looking at what viral marketing is and what you can do with it. Then we saw that you don't need a big budget for such a campaign. I also mentioned how important social media platforms are in spreading your message quickly and widely. Utilize social media to make your product viral. We explored the essential ingredients that make content contagious and spread widely. I then guided you on grasping your brand and crafting a viral campaign in two sce...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Viral Marketing: Campaigns That Share Themselves
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media

Renato Farfán Basauri
A course by Renato Farfán Basauri
Renato Farfán is a publicist and is currently the General Creative Director at YoupanquiBBDO. With more than 15 years of experience, Renato has gone through the most prestigious agencies in Peru and has won prizes such as Cannes Lions, Clio, Sol de Iberoamérica and Effie, all on multiple occasions.
Along with his career as a publicist, he has directed selected short films at the most important festivals of the medium, such as Al Este de Lima, Cortos de vista and Festival U de Lima. In addition, Renato Farfán was also one of the winners of the Start Up Peru fund for its application zzleep!
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