Viral Marketing: Campaigns That Share Themselves

Course final project

A course by Renato Farfán Basauri , Creative director

Creative director. Barcelona, Spain.
Joined December 2018
84% positive reviews (178)
7,194 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

About the final project for: Viral Marketing: Campaigns That Share Themselves

Final project

“Dear students, we have reached the end of the course, the course is called viral marketing, so evidently what they will do will be a "viral". It is time that the idea that was developed during the course flies with its own wings. It's time to run it and blow up the networks in 3, 2, 1 go! My last recommendation is never to give up and have patience, a lot of patience. The process to achieve a viral can happen quickly, but it can also take a long time. Follow the instructions to the letter, but above all: meet your target and find the right moment. Speaking of patience, please also have it when waiting for the response in the forum. And finally, a class is more productive if it is more participatory, so I expect your comments and the interaction between you. I am sure that the feedback that is given will be of great help to all. See you! ”

Partial transcription of the video

“Hi, how are you? We have reached at the end of the course, but before saying goodbye, I would like to make a brief review of everything we have learned. We start by seeing what viral marketing is and what to do with it. Then we saw that you don't need of a big budget to make such a campaign. I also told you how important networks are in order to make your product a viral one. We saw what ingredients must have content to be contagious. Then I showed you how to meet your brand and plan a viral campaign in two scenarios. With time and without time. We learned to monitor the junctures to know t...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Viral Marketing: Campaigns That Share Themselves

  • Level: Beginner
  • 84% positive reviews (178)
  • 7194 students
  • 5 units
  • 18 lessons (1h 54m)
  • Category

    Marketing & Business
  • Areas

    Communication, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media

Renato Farfán Basauri

Renato Farfán Basauri
A course by Renato Farfán Basauri

Teacher Plus
Creative director

Renato Farfán is a publicist and is currently the General Creative Director at YoupanquiBBDO. With more than 15 years of experience, Renato has gone through the most prestigious agencies in Peru and has won prizes such as Cannes Lions, Clio, Sol de Iberoamérica and Effie, all on multiple occasions.

Along with his career as a publicist, he has directed selected short films at the most important festivals of the medium, such as Al Este de Lima, Cortos de vista and Festival U de Lima. In addition, Renato Farfán was also one of the winners of the Start Up Peru fund for its application zzleep!


  • 84% positive reviews (178)
  • 7,194 students
  • 18 lessons (1h 54m)
  • 7 additional resources (0 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Areas
Viral Marketing: Campaigns That Share Themselves. Marketing, and Business course by Renato Farfán Basauri

Viral Marketing: Campaigns That Share Themselves

A course by Renato Farfán Basauri
Creative director. Barcelona, Spain.
Joined December 2018
  • 84% positive reviews (178)
  • 7,194 students