Viral Marketing: Campaigns That Share Themselves
That is contagious
A course by Renato Farfán Basauri , Creative director
Joined December 2018
Learn to train your nose to create the most contagious viral campaigns
- Spanish with subtitles in English
- 84% positive reviews (177)
- 6748 students
Joined December 2018
About the video: That is contagious
Overview
“Before making a viral you have to know the types of viral. This time you will know viral advertising. I made a small selection of those campaigns that were viral and that to this day continue to be my greatest influence. Finally we will close with the seasonings and ingredients that a viral must have. I promise to infect you. ”
In this video lesson Renato Farfán Basauri addresses the topic: That is contagious, which is part of the Domestika online course: Viral Marketing: Campaigns That Share Themselves. Learn to train your nose to create the most contagious viral campaigns.
Partial transcription of the video
“Hello again. In this lesson we will see what ingredients and what elements a campaign must have to be viral. Join me. But before knowing the ingredients, I think it's very important to see a little history and see the types of virals that exist. I have classified them by the types of stories or of types of virals that have existed. What do I mean by this? Videos that appear that nobody had mapped and suddenly they go viral and that is to do it in "realtime". Take advantage and pull water for your mill something that appears. From viral to "realtime," for example, was this. I don't know if t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Viral Marketing: Campaigns That Share Themselves
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media
A course by Renato Farfán Basauri
Renato Farfán is a publicist and is currently the General Creative Director at YoupanquiBBDO. With more than 15 years of experience, Renato has gone through the most prestigious agencies in Peru and has won prizes such as Cannes Lions, Clio, Sol de Iberoamérica and Effie, all on multiple occasions.
Along with his career as a publicist, he has directed selected short films at the most important festivals of the medium, such as Al Este de Lima, Cortos de vista and Festival U de Lima. In addition, Renato Farfán was also one of the winners of the Start Up Peru fund for its application zzleep!
- 84% positive reviews (177)
- 6748 students
- 18 lessons (1h 54m)
- 7 additional resources (0 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
