Viral Marketing: Campaigns That Share Themselves
Defining the brief
A course by Renato Farfán Basauri , Creative director
Joined December 2018
Learn to train your nose to create the most contagious viral campaigns
- Spanish with subtitles in English
- 84% positive reviews (177)
- 6748 students
Joined December 2018
About the video: Defining the brief
Overview
“Before creating wait a moment! Take a step back and look at the purpose and purpose of your brand. In this lesson I explain how to make a brief. I used the company Grin as an example. You do it with your endeavor. Remember to be clear about your budget! ”
In this video lesson Renato Farfán Basauri addresses the topic: Defining the brief, which is part of the Domestika online course: Viral Marketing: Campaigns That Share Themselves. Learn to train your nose to create the most contagious viral campaigns.
Partial transcription of the video
“Unit 3 Planning Viral* Lesson 1 Defining the brief* Hello. In this lesson we will see how important it is meet your brand to start planning. We will see how important it is to know the positioning, the purpose, and the goal What do you want to communicate? Let's see it. We already know who we are addressing. Let's go back to the Grin example. we had already defined what was our "target", what did he do, what did he like, your interests, your day, your user "journey", what do you usually do, what are your digital points and not digital. And of course, You already know who you are targeting, ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Viral Marketing: Campaigns That Share Themselves
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media
A course by Renato Farfán Basauri
Renato Farfán is a publicist and is currently the General Creative Director at YoupanquiBBDO. With more than 15 years of experience, Renato has gone through the most prestigious agencies in Peru and has won prizes such as Cannes Lions, Clio, Sol de Iberoamérica and Effie, all on multiple occasions.
Along with his career as a publicist, he has directed selected short films at the most important festivals of the medium, such as Al Este de Lima, Cortos de vista and Festival U de Lima. In addition, Renato Farfán was also one of the winners of the Start Up Peru fund for its application zzleep!
- 84% positive reviews (177)
- 6748 students
- 18 lessons (1h 54m)
- 7 additional resources (0 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
