Viral Marketing: Campaigns That Share Themselves
Defining the brief
A course by Renato Farfán Basauri , Creative director
Joined December 2018
Joined December 2018
About the video: Defining the brief
Overview
“Before creating wait a moment! Take a step back and look at the purpose and purpose of your brand. In this lesson I explain how to make a brief. I used the company Grin as an example. You do it with your endeavor. Remember to be clear about your budget! ”
In this video lesson Renato Farfán Basauri addresses the topic: Defining the brief, which is part of the Domestika online course: Viral Marketing: Campaigns That Share Themselves. Learn to train your nose to create the most contagious viral campaigns.
Partial transcription of the video
“Hello. in this lesson. we'll see how crucial it is to understand your brand to start planning. We will explore the importance of knowing its positioning. purpose. but above all. the message you want to convey. Let's see this. We already know our audience. Let's return to Green's example. We had already somewhat defined our target. what they do. what they like. their interests. their daily life. their user journey. what they usually do. what are its digital and non-digital touchpoints in the customer journey as well. Sure. you know your audience well. but have you considered the essence of y...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Viral Marketing: Campaigns That Share Themselves
-
Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media
Renato Farfán Basauri
A course by Renato Farfán Basauri
Renato Farfán is a publicist and is currently the General Creative Director at YoupanquiBBDO. With more than 15 years of experience, Renato has gone through the most prestigious agencies in Peru and has won prizes such as Cannes Lions, Clio, Sol de Iberoamérica and Effie, all on multiple occasions.
Along with his career as a publicist, he has directed selected short films at the most important festivals of the medium, such as Al Este de Lima, Cortos de vista and Festival U de Lima. In addition, Renato Farfán was also one of the winners of the Start Up Peru fund for its application zzleep!
- 84% positive reviews (179)
- 7,262 students
- 18 lessons (1h 54m)
- 7 downloads
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Category
Areas
