The Art of Communication: Pitch Your Ideas to Non-Creatives
The Why of Surprise
A course by Fred Dust , Designer and Author
About the video: The Why of Surprise
Overview
“Last but not least, I will show you how the best professional creatives incorporate surprise into their work and why it is effective. ”
In this video lesson Fred Dust addresses the topic: The Why of Surprise, which is part of the Domestika online course: The Art of Communication: Pitch Your Ideas to Non-Creatives. Learn to pitch and sell your ideas through effective communication techniques by championing your narrative and speaking with confidence.
Partial transcription of the video
“Recently, I was talking to a stylist who was explaining that when she's working with a client and wants to try something that she isn't sure will work, if and when it actually does work, she'll make sure to express her surprise and delight at the outcome. In a similar way, when we're playing our conversation games and a client does something completely new or novel, I always stop and comment on the new twist in that form. Expressing surprise and delight in your work is sneaky, counterintuitive tactics. You may think it sounds somewhat arrogant, but in fact it's the opposite. When you're sur...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Art of Communication: Pitch Your Ideas to Non-Creatives
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Category
Design, Marketing & Business -
Areas
Business, Communication, Design, Presentation Design
Fred Dust
A course by Fred Dust
Fred Dust is a designer and author with a distinguished career in both design and communication. He began his journey in the fields of art and architecture before joining the design firm IDEO, where he rose to become a managing partner.
Throughout his career, he has collaborated with world-renowned brands such as Hermes, GAP, and Banana Republic. He has also brought design practices to unconventional sectors, ranging from healthcare organizations to financial institutions and NGOs.
His book, "Making Conversation," explores how design can be used to facilitate difficult conversations, highlighting his passion for enhancing communication through creative design.
Fred has applied his expertise to global projects addressing issues from maternal health to voting rights, consistently demonstrating his commitment to social innovation and effective communication.
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- 885 students
- 13 lessons (1h 2m)
- 18 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
