The Art of Communication: Pitch Your Ideas to Non-Creatives
Situating in the Now and Real
A course by Fred Dust , Designer and Author
About the video: Situating in the Now and Real
Overview
“This lesson will help you learn how to better differentiate your work from your peer group by clearly articulating the “newness” of your work. ”
In this video lesson Fred Dust addresses the topic: Situating in the Now and Real, which is part of the Domestika online course: The Art of Communication: Pitch Your Ideas to Non-Creatives. Learn to pitch and sell your ideas through effective communication techniques by championing your narrative and speaking with confidence.
Partial transcription of the video
“The work you are trying to communicate, your work, has something different about it than every other creative who may have come before you. And that difference is that it's happening right now. The nowness of your work is what makes it unique to you and unique to the person you are explaining it to. Most creatives I know are obsessed about being seen as different, unique, entirely original, understandably so. But this obsession with uniqueness is often too narrowly focused. One of the best ways, and the easiest ways, to differentiate yourself and your work from everyone else is to focus on ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Art of Communication: Pitch Your Ideas to Non-Creatives
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Category
Design, Marketing & Business -
Areas
Business, Communication, Design, Presentation Design
Fred Dust
A course by Fred Dust
Fred Dust is a designer and author with a distinguished career in both design and communication. He began his journey in the fields of art and architecture before joining the design firm IDEO, where he rose to become a managing partner.
Throughout his career, he has collaborated with world-renowned brands such as Hermes, GAP, and Banana Republic. He has also brought design practices to unconventional sectors, ranging from healthcare organizations to financial institutions and NGOs.
His book, "Making Conversation," explores how design can be used to facilitate difficult conversations, highlighting his passion for enhancing communication through creative design.
Fred has applied his expertise to global projects addressing issues from maternal health to voting rights, consistently demonstrating his commitment to social innovation and effective communication.
- 100% positive reviews (12)
- 885 students
- 13 lessons (1h 2m)
- 18 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
