The Art of Communication: Pitch Your Ideas to Non-Creatives
Defining Your Work
A course by Fred Dust , Designer and Author
About the video: Defining Your Work
Overview
“Now, I will show you a step-by-step process that helps you define your work for other people. This includes lineage, origin story, reveals, and analogues. ”
In this video lesson Fred Dust addresses the topic: Defining Your Work, which is part of the Domestika online course: The Art of Communication: Pitch Your Ideas to Non-Creatives. Learn to pitch and sell your ideas through effective communication techniques by championing your narrative and speaking with confidence.
Partial transcription of the video
“Hello. In this lesson we will learn a step-by-step process that will help you define your work for other people. So let's talk about defining your work's lineage. It's actually quite simple. It's really what is your practice. Is it fine art, graphic design, script writing, product design, etc. For example, in my work, the lineage of my craft is design and creative practice. There are other ingredients, but we'll talk about that later. Then we want to talk about origin stories. So tell the story of where your earliest inclination for your work started. Why did it matter enough to pursue? The...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Art of Communication: Pitch Your Ideas to Non-Creatives
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Category
Design, Marketing & Business -
Areas
Business, Communication, Design, Presentation Design
Fred Dust
A course by Fred Dust
Fred Dust is a designer and author with a distinguished career in both design and communication. He began his journey in the fields of art and architecture before joining the design firm IDEO, where he rose to become a managing partner.
Throughout his career, he has collaborated with world-renowned brands such as Hermes, GAP, and Banana Republic. He has also brought design practices to unconventional sectors, ranging from healthcare organizations to financial institutions and NGOs.
His book, "Making Conversation," explores how design can be used to facilitate difficult conversations, highlighting his passion for enhancing communication through creative design.
Fred has applied his expertise to global projects addressing issues from maternal health to voting rights, consistently demonstrating his commitment to social innovation and effective communication.
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- 885 students
- 13 lessons (1h 2m)
- 18 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
