The Art of Communication: Pitch Your Ideas to Non-Creatives
Course final project
A course by Fred Dust , Designer and Author
About the final project for: The Art of Communication: Pitch Your Ideas to Non-Creatives
The Art of Communication: Pitch Your Ideas to Non-Creatives
“You have reached the end of this course. Thank you so much for letting me be your guide during this adventure. I hope you have had fun and learned a lot. Now you are more than ready to make your own project. Your course project will be to tape yourself on your phone, doing a quick 1-2 minute pitch based on one of the following prompts. To do so, choose a possible prompt or build your prompt. Ensure you have a simple and brief version of your origin story. Then, illustrate the effect and impact of your work. Show a clear grasp of who your audience is and what they need or want. Lastly, leave the listener wanting to hear more (twist, reveal, excitement, or cliffhanger). Once your project is ready, share it on the forum by clicking the "Create your project" button. I will look at your publications as soon as possible and answer any doubts that need clarification. In the meantime, I encourage you to see what your fellow students have been up to and comment on their posts. Don't forget that as a writer, having a community it's quite important; let's use the Domestika forum to start creating ours! See you soon!”
Partial transcription of the video
“So thank you for making it to this final point and we're looking forward to talking about your final project. For this project we're going to ask you to use one of four prompts. The prompts are important because we want you to kind of gear it towards a certain audience. So I'm going to list four prompts. You can choose from any one of them. The first prompt is, So your parents call you, it's quite urgent, they're sitting down to dinner with someone who's very famous in your industry and they want to be able to sell your work for you. Can you give them a quick two to three minute pitch via F...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Art of Communication: Pitch Your Ideas to Non-Creatives
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Category
Design, Marketing & Business -
Areas
Business, Communication, Design, Presentation Design

Fred Dust
A course by Fred Dust
Fred Dust is a designer and author with a distinguished career in both design and communication. He began his journey in the fields of art and architecture before joining the design firm IDEO, where he rose to become a managing partner.
Throughout his career, he has collaborated with world-renowned brands such as Hermes, GAP, and Banana Republic. He has also brought design practices to unconventional sectors, ranging from healthcare organizations to financial institutions and NGOs.
His book, "Making Conversation," explores how design can be used to facilitate difficult conversations, highlighting his passion for enhancing communication through creative design.
Fred has applied his expertise to global projects addressing issues from maternal health to voting rights, consistently demonstrating his commitment to social innovation and effective communication.
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- 885 students
- 13 lessons (1h 2m)
- 18 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
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- Level: Beginner
- Unlimited access forever