The Art of Communication: Pitch Your Ideas to Non-Creatives
Sell It in a Story
A course by Fred Dust , Designer and Author
About the video: Sell It in a Story
Overview
“Lastly, you will learn how to piece together the elements of telling a great short story about you and your work. ”
In this video lesson Fred Dust addresses the topic: Sell It in a Story, which is part of the Domestika online course: The Art of Communication: Pitch Your Ideas to Non-Creatives. Learn to pitch and sell your ideas through effective communication techniques by championing your narrative and speaking with confidence.
Partial transcription of the video
“Sometimes I'll speak with a creative who will shy away from crafting a great story to tell about their work ahead of time. They may feel it's too rehearsed or prepackaged, and I understand that. And ideally, if you've done your homework, and you have a great title and a great tagline for your work, you may not need a great story. But telling a great story about your work is a cheat code, and it can make your work memorable and sticky if you do it just right. I'm about to give you the easiest recipe for creating the perfect story to sell your work. I like to call these short stories illumina...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Art of Communication: Pitch Your Ideas to Non-Creatives
-
Category
Design, Marketing & Business -
Areas
Business, Communication, Design, Presentation Design
Fred Dust
A course by Fred Dust
Fred Dust is a designer and author with a distinguished career in both design and communication. He began his journey in the fields of art and architecture before joining the design firm IDEO, where he rose to become a managing partner.
Throughout his career, he has collaborated with world-renowned brands such as Hermes, GAP, and Banana Republic. He has also brought design practices to unconventional sectors, ranging from healthcare organizations to financial institutions and NGOs.
His book, "Making Conversation," explores how design can be used to facilitate difficult conversations, highlighting his passion for enhancing communication through creative design.
Fred has applied his expertise to global projects addressing issues from maternal health to voting rights, consistently demonstrating his commitment to social innovation and effective communication.
- 100% positive reviews (12)
- 885 students
- 13 lessons (1h 2m)
- 18 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
