The Art of Communication: Pitch Your Ideas to Non-Creatives
Getting Outside Opinions
A course by Fred Dust , Designer and Author
About the video: Getting Outside Opinions
Overview
“I will teach you how the best professional creatives incorporate feedback and solicit outside help/opinions to inform their work. ”
In this video lesson Fred Dust addresses the topic: Getting Outside Opinions, which is part of the Domestika online course: The Art of Communication: Pitch Your Ideas to Non-Creatives. Learn to pitch and sell your ideas through effective communication techniques by championing your narrative and speaking with confidence.
Partial transcription of the video
“Okay, I have a confession to make. I absolutely do judge a book by its cover. Literally, I have this really bad habit of being entranced by a book's cover. This is why my bedside is littered with books that promise to be something I would love which I can't make it 10 pages into. When I get serious about wanting a book that I'm really going to enjoy, it's only then that I break out a review, or a phone, or a friend. For creative practice, in a professional context, there's a real risk of people getting distracted by flashy covers but still not understanding what it is that you actually do. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Art of Communication: Pitch Your Ideas to Non-Creatives
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Category
Design, Marketing & Business -
Areas
Business, Communication, Design, Presentation Design
Fred Dust
A course by Fred Dust
Fred Dust is a designer and author with a distinguished career in both design and communication. He began his journey in the fields of art and architecture before joining the design firm IDEO, where he rose to become a managing partner.
Throughout his career, he has collaborated with world-renowned brands such as Hermes, GAP, and Banana Republic. He has also brought design practices to unconventional sectors, ranging from healthcare organizations to financial institutions and NGOs.
His book, "Making Conversation," explores how design can be used to facilitate difficult conversations, highlighting his passion for enhancing communication through creative design.
Fred has applied his expertise to global projects addressing issues from maternal health to voting rights, consistently demonstrating his commitment to social innovation and effective communication.
- 100% positive reviews (12)
- 886 students
- 13 lessons (1h 2m)
- 18 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
