The Art of Communication: Pitch Your Ideas to Non-Creatives
Sell It in the Title
A course by Fred Dust , Designer and Author
About the video: Sell It in the Title
Overview
“First, you will learn how to condense your work into its simplest and catchiest forms. ”
In this video lesson Fred Dust addresses the topic: Sell It in the Title, which is part of the Domestika online course: The Art of Communication: Pitch Your Ideas to Non-Creatives. Learn to pitch and sell your ideas through effective communication techniques by championing your narrative and speaking with confidence.
Partial transcription of the video
“So by now you should be well situated in your work, have a strong understanding of your influences, and now how other people describe your work. From here, we want you to take your work and apply a formula and structure to it, to help bring it to life for your audience. At the beginning of this course, you might remember that I made an important distinction. A creative is someone who's in dialogue with someone or some group regarding their work. And our goal with this course is to make it as clear and as easy as possible for that audience to access your work and ultimately fall in love with...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Art of Communication: Pitch Your Ideas to Non-Creatives
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Category
Design, Marketing & Business -
Areas
Business, Communication, Design, Presentation Design
Fred Dust
A course by Fred Dust
Fred Dust is a designer and author with a distinguished career in both design and communication. He began his journey in the fields of art and architecture before joining the design firm IDEO, where he rose to become a managing partner.
Throughout his career, he has collaborated with world-renowned brands such as Hermes, GAP, and Banana Republic. He has also brought design practices to unconventional sectors, ranging from healthcare organizations to financial institutions and NGOs.
His book, "Making Conversation," explores how design can be used to facilitate difficult conversations, highlighting his passion for enhancing communication through creative design.
Fred has applied his expertise to global projects addressing issues from maternal health to voting rights, consistently demonstrating his commitment to social innovation and effective communication.
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- 885 students
- 13 lessons (1h 2m)
- 18 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
