The Art of Communication: Pitch Your Ideas to Non-Creatives
Sell It in a Tagline
A course by Fred Dust , Designer and Author
About the video: Sell It in a Tagline
Overview
“In this lesson, I will teach you how to brand your work as a relatable tagline. ”
In this video lesson Fred Dust addresses the topic: Sell It in a Tagline, which is part of the Domestika online course: The Art of Communication: Pitch Your Ideas to Non-Creatives. Learn to pitch and sell your ideas through effective communication techniques by championing your narrative and speaking with confidence.
Partial transcription of the video
“Hello, today we're going to talk about taglines and why they're more than just a sidekick. And if you remember that quote, if you can sell in a tagline, you probably have a decent movie. So I'm going to be honest, for years I mocked taglines. I often thought if the work was strong enough, why does it need something else? Why don't you just dive right into the work? Now I literally won't enter a room without having one. Again, this is an instance where looking to Hollywood can be especially helpful. That's because many movies have titles that require more context in order to help nudge the a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Art of Communication: Pitch Your Ideas to Non-Creatives
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Category
Design, Marketing & Business -
Areas
Business, Communication, Design, Presentation Design
Fred Dust
A course by Fred Dust
Fred Dust is a designer and author with a distinguished career in both design and communication. He began his journey in the fields of art and architecture before joining the design firm IDEO, where he rose to become a managing partner.
Throughout his career, he has collaborated with world-renowned brands such as Hermes, GAP, and Banana Republic. He has also brought design practices to unconventional sectors, ranging from healthcare organizations to financial institutions and NGOs.
His book, "Making Conversation," explores how design can be used to facilitate difficult conversations, highlighting his passion for enhancing communication through creative design.
Fred has applied his expertise to global projects addressing issues from maternal health to voting rights, consistently demonstrating his commitment to social innovation and effective communication.
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- 885 students
- 13 lessons (1h 2m)
- 18 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
