The Art of Communication: Pitch Your Ideas to Non-Creatives
The Law of Singularity
A course by Fred Dust , Designer and Author
About the video: The Law of Singularity
Overview
“In this lesson, I will explain the one grounding law of creative work that all creatives should incorporate into their work when possible. This is about defining yourself as a singular essence for your audience. ”
In this video lesson Fred Dust addresses the topic: The Law of Singularity, which is part of the Domestika online course: The Art of Communication: Pitch Your Ideas to Non-Creatives. Learn to pitch and sell your ideas through effective communication techniques by championing your narrative and speaking with confidence.
Partial transcription of the video
“Okay, I want you to think of all your favorite creatives, anyone whose creative work has inspired you in some way. Stop and bring them to mind. How do you see them? How do you visualize them yourself? My bet is that they have a singular essence or an image, an aura to them, a crystallized archetype of how your brain remembers them. Without your permission, your brain sort of compresses them into a singular essence, an iconic picture or an image of them in doing their work. Maybe it's a feeling or a mood. Now, perhaps the more you think about that creative and their work, the more your brain...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Art of Communication: Pitch Your Ideas to Non-Creatives
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Category
Design, Marketing & Business -
Areas
Business, Communication, Design, Presentation Design
Fred Dust
A course by Fred Dust
Fred Dust is a designer and author with a distinguished career in both design and communication. He began his journey in the fields of art and architecture before joining the design firm IDEO, where he rose to become a managing partner.
Throughout his career, he has collaborated with world-renowned brands such as Hermes, GAP, and Banana Republic. He has also brought design practices to unconventional sectors, ranging from healthcare organizations to financial institutions and NGOs.
His book, "Making Conversation," explores how design can be used to facilitate difficult conversations, highlighting his passion for enhancing communication through creative design.
Fred has applied his expertise to global projects addressing issues from maternal health to voting rights, consistently demonstrating his commitment to social innovation and effective communication.
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- 885 students
- 13 lessons (1h 2m)
- 18 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
