Creation of an Original Logo from Scratch

Overview

“Once you have the symbol and typography, you have to tune. It is very common that we also have to add some tagline or slogan. First, we put some guides and we try different compositions: vertical, horizontal and square. Go for it!”

In this video lesson Tatabi Studio addresses the topic: Composition of the logo and versions, which is part of the Domestika online course: Creation of an Original Logo from Scratch. Learn the keys to creating brand images that tell stories.

Partial transcription of the video

“Logo composition & versions Once you have the symbol and the lettering, it's time to refine the last details. I will explain how to make different versions, make the composition and fix what is not quite right. Let's see it. Like I said, I made different symbols to show the client different proposals. This one is the fusion of two concepts, a fish and the cocoa plant. I will refine the lettering and once this is done, I will create a horizontal version, and a seal that the client has requested for its packaging. First I will touch up a little the distances between the letters. Always ke...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creation of an Original Logo from Scratch

• Level: Beginner
• 99% positive reviews (2976)
• 57858 students
• 6 units
• 18 lessons (2h 22m)
• 5 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design