Creation of an Original Logo from Scratch

Overview

“You already know a lot about the brand and it's time to take your imagination for a walk. That's cool! With paper and pencil you will think of different creative paths. With these ideas I will teach you to look for references on the internet and create a moodboard for each line.”

In this video lesson Tatabi Studio addresses the topic: Decide three creative paths, which is part of the Domestika online course: Creation of an Original Logo from Scratch. Learn the keys to creating brand images that tell stories.

Partial transcription of the video

“Deciding on three creative paths Once you have the personality of the brand, it's time to think about ideas. It can be hard to start. What I do is take a notebook. In my case it is a brand of handcrafted chocolate closely linked to the sea, they use sea salt. I put the main idea here and from this I will look for different creative paths. For example, the house is an interesting path where I can develop different symbols. For example, the house, the palm trees. They are themes related to houses and the sea. The reflection of a house on the water. This could be interesting. Another path woul...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creation of an Original Logo from Scratch

• Level: Beginner
• 99% positive reviews (2976)
• 57855 students
• 6 units
• 18 lessons (2h 22m)
• 5 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design