Creation of an Original Logo from Scratch
Playing with the letters
A course by Tatabi Studio , A Design Studio Specializing in Branding and Packaging
Joined February 2011
About the video: Playing with the letters
Overview
“Playing with a letter of your brand name is always a resource that works. I show you how to do it.”
In this video lesson Tatabi Studio addresses the topic: Playing with the letters, which is part of the Domestika online course: Creation of an Original Logo from Scratch. Learn the keys to creating brand images that tell stories.
Partial transcription of the video
“Playing with letters Now we'll see the second technique, which is playing with letters. You may be lucky and the letters are very pretty, a short word that graphically looks very cool, or have a long text that doesn't look so good. But you can always do something interesting. I will tell you next some techniques that you can use. When you have a typographic logo and you want to give it power, one option is the technique of playing with one or more letters. It is a dynamic and visual game that makes it much more interesting. Let's see some examples. In this case the word is "walk" and they h...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creation of an Original Logo from Scratch
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Tatabi Studio
A course by Tatabi Studio
Elena Sancho is the creative director and founder of Tatabi Studio, an innovating branding studio specialized in creating eco-friendly brands and packaging. The studio has developed products for companies like Adobe, Cokowo, and Mimi & Boo.
Elena’s priority is to treat each brand like she does the environment: with great care. Therefore, she has gone to great lengths to create processes that guarantee an environmentally-friendly design with an attractive and innovative aesthetic.
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