Best seller

Creation of an Original Logo from Scratch

A course by Tatabi Studio
Design Studio Specializing in Branding and Packaging. Valencia, Spain.
Joined February 2011
, Design Studio Specializing in Branding and Packaging

Learn the keys to creating brand images that tell stories

  • Best seller Spanish with subtitles in English
  • 99% positive reviews (2.7K)
  • 45326 students

Learn the keys to creating brand images that tell stories

Spanish with subtitles in English
  • 99% positive reviews (2.7K)
  • 45326 students
  • 18 lessons (2h 22m)
  • 10 additional resources (5 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

When you start a business or want to renew the image of a company, logo design is one of the most important tasks because it is the first impression customers receive. It's a key communication element. Designing a brand is a comprehensive job that defines how the brand behaves on a daily basis and how, ideally, it manages to connect with people.

So, what separates a memorable logo from the rest? Join Elena Sancho, founder of Tatabi Studio, to find out. She explains step-by-step how to create an original, recognizable, and modern logo so that your brand can generate an amazing first impression.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Analysis of a logo
  • U3
    U3. Your logo: think before designing
  • U4
    U4. Techniques for sketching your ideas
  • U5
    U5. Vectorize the logo
  • U6
    U6. Basic brand manual
  • FP
    FP Final project
View details

Start by getting to know the work of Tatabi Studio⁠—which involves creating logos for brands⁠—and more about their work philosophy. Elena tells you about her influences in the world of branding.

By way of some examples, learn about the different types of logos: isotypes, logotypes, imagotypes, and isologos. Then, discover the keys to creating a successful one.

Continue with the process of creating your logo, with particular focus on the conceptualization phase. Do some groundwork before designing by analyzing the competition and trends, then decide on the creative path to take.

Learn how to sketch your ideas using the drawing techniques that Elena teaches you, then use them to create your design and digitize it on the computer.

Elena takes you through a basic overview of Adobe Illustrator, particularly useful for anyone who has never used a design program before. Next, take a look at the basic tools you're going to use to shape your logo.

Learn how to vectorize your logo sketch to give it its final shape in Illustrator and do several composition tests.

Wrap up by creating a basic brand manual for the application of your logo, containing information on what the logo consists of, its colors, correct applications, and misuses.

What is this course's project?

Design a brand logo.

Projects by course students

Who is this online course for?

As this course is for beginners, no prior design knowledge is necessary.

Requirements and materials

You need paper, a pencil, magazines, and a computer with Adobe Illustrator. If you have never installed Illustrator before, Elena helps you install a trial version of the software.


45326 Students
2706 Reviews
99% Positive ratings
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Tatabi Studio

A course by Tatabi Studio

Teacher Plus
Design Studio Specializing in Branding and Packaging

Tatabi Studio is a creative and marketing agency based in Valencia that produces creative concepts and solutions for food, fashion, and health brands.
Their objective is to help brands get on the market and sell their products in a creative and effective way.

Among their clients are Carrefour, TED Talks, Le Brass, Omba, Adobe, Diz-Diz, Panaria, Tatun Lifestyle, Tea Avenue, CO-CO, Attariat, Mamukko, Full Idiomas, Enkaja, and Muyum. They have worked on all kinds of design projects, art direction, web design, illustration, video, motion graphics, branding, packaging, and photography.


  • U1


    • Presentation
    • Influences
  • U2

    Analysis of a logo

    • Typology
    • Styles
    • The keys to a successful logo
  • U3

    Your logo: think before designing

    • Prepare the ground before designing
    • Decide three creative paths
  • U4

    Techniques for sketching your ideas

    • Union of concepts
    • Playing with the letters
    • Simplification
    • Calligraphic logos and acronyms
  • U5

    Vectorize the logo

    • How to use illustrator
    • Vectorize the symbol
    • Choose typographies
    • Composition of the logo and versions
  • U6

    Basic brand manual

    • Proposal of final logos
    • How would your logo look?
    • The basic brand manual
  • FP

    Final project

    • Creation of an original logo from scratch

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Creation of an Original Logo from Scratch. Design course by Tatabi Studio Best seller

Creation of an Original Logo from Scratch

A course by Tatabi Studio
Design Studio Specializing in Branding and Packaging. Valencia, Spain.
Joined February 2011
  • 99% positive reviews (2.7K)
  • 45326 students