Creation of an Original Logo from Scratch
The keys to a successful logo
A course by Tatabi Studio , A Design Studio Specializing in Branding and Packaging
Joined February 2011
About the video: The keys to a successful logo
Overview
“There are historical logos, which survive the passage of time and are recognized throughout the world. In this lesson we will analyze what you must take into account to create a quality logo. ”
In this video lesson Tatabi Studio addresses the topic: The keys to a successful logo, which is part of the Domestika online course: Creation of an Original Logo from Scratch. Learn the keys to creating brand images that tell stories.
Partial transcription of the video
“Keys to a successful logo What makes a logo successful. I will tell you the requirements for a well-designed logo. Let's see it. What makes a quality logo? There is a subjective part that we can't control, the graphic style, getting the person who sees it to like it. It's not that easy. They may like it or not. However, there is an objective part that we can control and involves following a set of rules to make sure you create a quality logo. The first rule is that there is always an idea behind it. When I get a branding project, I like to sit down and think how am I going to convey the val...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creation of an Original Logo from Scratch
-
Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Tatabi Studio
A course by Tatabi Studio
Elena Sancho is the creative director and founder of Tatabi Studio, an innovating branding studio specialized in creating eco-friendly brands and packaging. The studio has developed products for companies like Adobe, Cokowo, and Mimi & Boo.
Elena’s priority is to treat each brand like she does the environment: with great care. Therefore, she has gone to great lengths to create processes that guarantee an environmentally-friendly design with an attractive and innovative aesthetic.
- 99% positive reviews (3K)
- 57,857 students
- 18 lessons (2h 22m)
- 10 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever