Creation of an Original Logo from Scratch
The basic brand manual
A course by Tatabi Studio , A Design Studio Specializing in Branding and Packaging
Joined February 2011
About the video: The basic brand manual
Overview
“Once the client has already chosen, we went on to create the brand manual. You will see what they are for, what they are for and the different names they receive. ”
In this video lesson Tatabi Studio addresses the topic: The basic brand manual, which is part of the Domestika online course: Creation of an Original Logo from Scratch. Learn the keys to creating brand images that tell stories.
Partial transcription of the video
“The basic brand manual In this lesson we'll see a very useful document for the client. It sets the rules for how to use the logo correctly. I explain how to do it. We are almost at the end of the process. Creating a logo involves many steps and work. Before I finish I give the client two important documents. One with the logo files and a basic brand manual that I will explain later. I prepare the logo files in Illustrator. I come here, I click File, New, and I create a document with different artboards. In this case, four. I click OK and this workspace is created. On the first page I put th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creation of an Original Logo from Scratch
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Tatabi Studio
A course by Tatabi Studio
Elena Sancho is the creative director and founder of Tatabi Studio, an innovating branding studio specialized in creating eco-friendly brands and packaging. The studio has developed products for companies like Adobe, Cokowo, and Mimi & Boo.
Elena’s priority is to treat each brand like she does the environment: with great care. Therefore, she has gone to great lengths to create processes that guarantee an environmentally-friendly design with an attractive and innovative aesthetic.
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