Creation of an Original Logo from Scratch
Simplification
A course by Tatabi Studio , A Design Studio Specializing in Branding and Packaging
Joined February 2011
About the video: Simplification
Overview
“This technique will help you to move from a complex image to a simple and powerful icon. ”
In this video lesson Tatabi Studio addresses the topic: Simplification, which is part of the Domestika online course: Creation of an Original Logo from Scratch. Learn the keys to creating brand images that tell stories.
Partial transcription of the video
“Simplification Now we'll see the third technique, which is simplification. How to convert a complex idea, a photo or a drawing, into something simple that you can use as a logo. Let's see what we can do. Another practical idea when sketching your ideas is simplification. Going from a complex photograph or illustration to something simpler to use as a symbol of your logo. Let's see it. In this case a photo of a statue has been simplified. We see that when we make a sketch you don't have to revolve around only one idea. For example, one way could be the use of shadows, take it to a white and ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creation of an Original Logo from Scratch
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Tatabi Studio
A course by Tatabi Studio
Elena Sancho is the creative director and founder of Tatabi Studio, an innovating branding studio specialized in creating eco-friendly brands and packaging. The studio has developed products for companies like Adobe, Cokowo, and Mimi & Boo.
Elena’s priority is to treat each brand like she does the environment: with great care. Therefore, she has gone to great lengths to create processes that guarantee an environmentally-friendly design with an attractive and innovative aesthetic.
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