Creation of an Original Logo from Scratch
Prepare the ground before designing
A course by Tatabi Studio , Design Studio Specializing in Branding and Packaging
Joined February 2011
Learn the keys to creating brand images that tell stories
- Best seller English, Spanish
- 99% positive reviews (2.9K)
- 51760 students
Joined February 2011
About the video: Prepare the ground before designing
Overview
“The first step is to understand very well what your brand needs. The more you know about it: the easier it will be to design the logo. In this lesson I explain how you can ask the information to your client and how to do a small market study to graphically analyze which are the tendencies of the sector.”
In this video lesson Tatabi Studio addresses the topic: Prepare the ground before designing, which is part of the Domestika online course: Creation of an Original Logo from Scratch. Learn the keys to creating brand images that tell stories.
Partial transcription of the video
“Preparation work before designing Now we have to design the logo. I recommend you do a market analysis to see what is done in the sector. I explain how to do it. The first step to design our logo is to do a market analysis to see trends in the sector, their competitors and what their logos are like. The information that helps us design a memorable logo. We must be the sleuths of design. You must try to understand your client and the brand well. I create a questionnaire with all kinds of questions. How is their company, how are the employees, the philosophy, the origin of the name, and how t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creation of an Original Logo from Scratch
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
A course by Tatabi Studio
Tatabi Studio is a creative and marketing agency based in Valencia that produces creative concepts and solutions for food, fashion, and health brands.
Their objective is to help brands get on the market and sell their products in a creative and effective way.
Among their clients are Carrefour, TED Talks, Le Brass, Omba, Adobe, Diz-Diz, Panaria, Tatun Lifestyle, Tea Avenue, CO-CO, Attariat, Mamukko, Full Idiomas, Enkaja, and Muyum. They have worked on all kinds of design projects, art direction, web design, illustration, video, motion graphics, branding, packaging, and photography.
- 99% positive reviews (2.9K)
- 51760 students
- 18 lessons (2h 22m)
- 10 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
