Creation of an Original Logo from Scratch

Overview

“The first step is to understand very well what your brand needs. The more you know about it: the easier it will be to design the logo. In this lesson I explain how you can ask the information to your client and how to do a small market study to graphically analyze which are the tendencies of the sector.”

In this video lesson Tatabi Studio addresses the topic: Prepare the ground before designing, which is part of the Domestika online course: Creation of an Original Logo from Scratch. Learn the keys to creating brand images that tell stories.

Partial transcription of the video

“Preparation work before designing Now we have to design the logo. I recommend you do a market analysis to see what is done in the sector. I explain how to do it. The first step to design our logo is to do a market analysis to see trends in the sector, their competitors and what their logos are like. The information that helps us design a memorable logo. We must be the sleuths of design. You must try to understand your client and the brand well. I create a questionnaire with all kinds of questions. How is their company, how are the employees, the philosophy, the origin of the name, and how t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creation of an Original Logo from Scratch

• Level: Beginner
• 99% positive reviews (2993)
• 58592 students
• 6 units
• 18 lessons (2h 22m)
• 5 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design