Creation of an Original Logo from Scratch
Typology
A course by Tatabi Studio , A Design Studio Specializing in Branding and Packaging
Joined February 2011
About the video: Typology
Overview
“Although we all call them logos, there is a way to categorize them. In this lesson I will explain the different types of logo that exist. Let's go there!”
In this video lesson Tatabi Studio addresses the topic: Typology, which is part of the Domestika online course: Creation of an Original Logo from Scratch. Learn the keys to creating brand images that tell stories.
Partial transcription of the video
“Typology We all use "logo" for a graphic representation of a brand, but if we get very technical, there are different names for each logo. We will see them now. We all use the word logo or logotype when we talk about the graphic representation of a brand. It is the most common and it is normal to call it that. In fact, in the course you will see that I say logo all the time and it may not be correct. It is the most common and we all understand. But if we get technical, there are four kinds of logo that we will see next. The first is the logotype. It's when brands use only lettering to repre...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creation of an Original Logo from Scratch
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Tatabi Studio
A course by Tatabi Studio
Elena Sancho is the creative director and founder of Tatabi Studio, an innovating branding studio specialized in creating eco-friendly brands and packaging. The studio has developed products for companies like Adobe, Cokowo, and Mimi & Boo.
Elena’s priority is to treat each brand like she does the environment: with great care. Therefore, she has gone to great lengths to create processes that guarantee an environmentally-friendly design with an attractive and innovative aesthetic.
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