Art Direction: Generating Memorable Ideas
Rough Sketches
A course by Émilie Chen, Art director and graphic designer
About the video: Rough Sketches
Overview
“Once you're happy with all the research you've gathered, the next step is to bring all your thoughts together and clarify your concept. In this lesson, I will teach you how to use your research as a springboard for ideas that you'll visualise in quick sketches.”
In this video lesson Émilie Chen addresses the topic: Rough Sketches, which is part of the Domestika online course: Art Direction: Generating Memorable Ideas. Ready to take your art direction to the next level? Learn practical techniques for generating memorable ideas and bringing them to life..
Partial transcription of the video
“In this lesson, we'll turn our inspiration into ideas by visualizing them as rough sketches. So in front of me, I've got mood boards. I've organized the research that I showed you on Pinterest by themes. there are also some additional images which either come from my boxes of artifacts that I showed you earlier in the course and some images that are just that I like the pose, so I want to replicate that. Then there is sheets of little thumbnails that you can download in the resources section. And just pencil eraser. And finally, i have a red and blue pen. For the colors of the American flag...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction: Generating Memorable Ideas
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Art Direction, Brand Strategy, Creativity, Poster Design
Émilie Chen
A course by Émilie Chen
Émilie Chen is a French freelance designer and art director based in London. With a diverse portfolio spanning branding, exhibition graphics, editorial design, and theatre marketing campaigns, Émilie's creativity knows no bounds. Her ability to translate complex stories and abstract notions into visually striking images has made her a sought-after talent in the industry.
With a background that includes working for renowned institutions such as the National Theatre of London and Penguin Books, Émilie has gained invaluable experience collaborating with influential creatives and bringing their visions to life. Her work has been recognized for its fresh perspectives, clever concepts, and undeniable impact.
- 100% positive reviews (43)
- 3,212 students
- 16 lessons (3h 2m)
- 16 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish (Latam), French, Indonesian, Italian, Portuguese, Romanian, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe InDesign
Adobe PhotoshopCategory
Areas
