A course by Émilie Chen , Art director and graphic designer

100% positive reviews (40)

2,657 students

Audio: English

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About the video: Exploring Executions 2

Overview

“With my first mock-up complete, I will work on the second two concepts: the 'This Is Our Turf' poster design, and the skyline. Once I'm happy with my designs, I will briefly walk you through some ways to find collaborators.”

In this video lesson Émilie Chen addresses the topic: Exploring Executions 2, which is part of the Domestika online course: Art Direction: Generating Memorable Ideas. Ready to take your art direction to the next level? Learn practical techniques for generating memorable ideas and bringing them to life..

Partial transcription of the video

“Something else I might want to do to make sure that the text is legible on top of my flag is to add a little bit of a gradient just at the bottom so that the flag fades. Just for the mock-up, obviously, for a shoot we would figure things out differently. And then I think to make the whole composition more dynamic, I'm going to tilt it a little bit, something like that. So it puts the jets even more in control of the situation there. Right, now I think I'm in a really good place with this, so I'm going to flatten the image and copy-paste it in my poster template. So the question is, why do y...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Art Direction: Generating Memorable Ideas

Level: Beginner
100% positive reviews (40)
2657 students
4 units
16 lessons (3h 2m)
4 downloads

Category
Design, Marketing & Business
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Areas
Art Direction, Brand Strategy, Creativity, Poster Design

Émilie Chen

A course by Émilie Chen

Teacher Plus

Art director and graphic designer

Émilie Chen is a French freelance designer and art director based in London. With a diverse portfolio spanning branding, exhibition graphics, editorial design, and theatre marketing campaigns, Émilie's creativity knows no bounds. Her ability to translate complex stories and abstract notions into visually striking images has made her a sought-after talent in the industry.

With a background that includes working for renowned institutions such as the National Theatre of London and Penguin Books, Émilie has gained invaluable experience collaborating with influential creatives and bringing their visions to life. Her work has been recognized for its fresh perspectives, clever concepts, and undeniable impact.