Art Direction: Generating Memorable Ideas

The Research Phase 1

A course by Émilie Chen , Art director and graphic designer

100% positive reviews (40)

2,657 students

Audio: English

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About the video: The Research Phase 1

Overview

“Let's immerse ourselves in the world of the play! Next, we will build a library of inspiration. This will later become the basis of all your ideas. ”

In this video lesson Émilie Chen addresses the topic: The Research Phase 1, which is part of the Domestika online course: Art Direction: Generating Memorable Ideas. Ready to take your art direction to the next level? Learn practical techniques for generating memorable ideas and bringing them to life..

Partial transcription of the video

“In this lesson, we'll immerse ourselves in the world of the play, and then we'll start building our inspiration library that will become the base for our creative ideas for the poster. So to get started, I will be reading the script that is in front of me. I have my prompt sheets that you can download in the additional resources, and there is a very good way to distill the key information that you're going to need to do your research and answer the brief. And lastly, there's a computer on which I'll be listening to the music of the soundtrack. Let's get started. So I've read the play, liste...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Art Direction: Generating Memorable Ideas

Level: Beginner
100% positive reviews (40)
2657 students
4 units
16 lessons (3h 2m)
4 downloads

Category
Design, Marketing & Business
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Areas
Art Direction, Brand Strategy, Creativity, Poster Design

Émilie Chen

A course by Émilie Chen

Teacher Plus

Art director and graphic designer

Émilie Chen is a French freelance designer and art director based in London. With a diverse portfolio spanning branding, exhibition graphics, editorial design, and theatre marketing campaigns, Émilie's creativity knows no bounds. Her ability to translate complex stories and abstract notions into visually striking images has made her a sought-after talent in the industry.

With a background that includes working for renowned institutions such as the National Theatre of London and Penguin Books, Émilie has gained invaluable experience collaborating with influential creatives and bringing their visions to life. Her work has been recognized for its fresh perspectives, clever concepts, and undeniable impact.