A course by Émilie Chen , Art director and graphic designer

100% positive reviews (40)

2,657 students

Audio: English

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About the video: The Research Phase 2

Overview

“In the second part of this lesson, I will continue to browse the web to gather references on my Pinterest board. With the theme and message of my project in mind, I will explore different media to close in on my concept. I will view photography, posters, editorial designs, and more to spark new ideas. You will see how the research process can send you down unexpected rabbit holes. ”

In this video lesson Émilie Chen addresses the topic: The Research Phase 2, which is part of the Domestika online course: Art Direction: Generating Memorable Ideas. Ready to take your art direction to the next level? Learn practical techniques for generating memorable ideas and bringing them to life..

Partial transcription of the video

“Okay, and now there's actually something else that I'm noticing about that image, is that that shard of light is shaped like the blade of a knife. Look at that. It's great because it can be a way to reference the knife fight that Riff, Bernardo and Tony get into at the final ramble. So the type of knife they would have been fighting with would be a switchblade. You can see that shape is definitely really similar to this, so I think that would make for a very strong concept, having Maria and Tony just crossing that shard of light in the shape of a switchblade. It's actually reminding me of a...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Art Direction: Generating Memorable Ideas

Level: Beginner
100% positive reviews (40)
2657 students
4 units
16 lessons (3h 2m)
4 downloads

Category
Design, Marketing & Business
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Areas
Art Direction, Brand Strategy, Creativity, Poster Design

Émilie Chen

A course by Émilie Chen

Teacher Plus

Art director and graphic designer

Émilie Chen is a French freelance designer and art director based in London. With a diverse portfolio spanning branding, exhibition graphics, editorial design, and theatre marketing campaigns, Émilie's creativity knows no bounds. Her ability to translate complex stories and abstract notions into visually striking images has made her a sought-after talent in the industry.

With a background that includes working for renowned institutions such as the National Theatre of London and Penguin Books, Émilie has gained invaluable experience collaborating with influential creatives and bringing their visions to life. Her work has been recognized for its fresh perspectives, clever concepts, and undeniable impact.