A course by Émilie Chen , Art director and graphic designer

100% positive reviews (40)

2,657 students

Audio: English

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About the video: Filtering and Developing Ideas

Overview

“To bring the ideation process to a close, I will provide you with an example of how to reduce your ideas down to the three strongest. Then, we will develop them into more refined sketches, before building them into poster designs in Photoshop.”

In this video lesson Émilie Chen addresses the topic: Filtering and Developing Ideas, which is part of the Domestika online course: Art Direction: Generating Memorable Ideas. Ready to take your art direction to the next level? Learn practical techniques for generating memorable ideas and bringing them to life..

Partial transcription of the video

“In this lesson, we're going to edit down our ideas to three and develop them further to show to the clients. So this is where I got to at the last lesson. I've got 10 ideas, one with a kind of double execution. And I recommend you edit it down to three to show to the clients. And it just gets a bit confusing and too much to take in. So in that case, how am I going to select the three best? I know which one I'm gravitating towards, but I think it's a good time to bring back the play breakdown document that we wrote earlier and try to see which one addresses best what our client is after. So ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Art Direction: Generating Memorable Ideas

Level: Beginner
100% positive reviews (40)
2657 students
4 units
16 lessons (3h 2m)
4 downloads

Category
Design, Marketing & Business
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Areas
Art Direction, Brand Strategy, Creativity, Poster Design

Émilie Chen

A course by Émilie Chen

Teacher Plus

Art director and graphic designer

Émilie Chen is a French freelance designer and art director based in London. With a diverse portfolio spanning branding, exhibition graphics, editorial design, and theatre marketing campaigns, Émilie's creativity knows no bounds. Her ability to translate complex stories and abstract notions into visually striking images has made her a sought-after talent in the industry.

With a background that includes working for renowned institutions such as the National Theatre of London and Penguin Books, Émilie has gained invaluable experience collaborating with influential creatives and bringing their visions to life. Her work has been recognized for its fresh perspectives, clever concepts, and undeniable impact.