Art Direction: Generating Memorable Ideas
What Is an Art Director?
A course by Émilie Chen , Art director and graphic designer
About the video: What Is an Art Director?
Overview
“Before diving head-first into the content, I will introduce the structure of this course: what it's about and the project. I will also explain what's involved in the role of an art director.”
In this video lesson Émilie Chen addresses the topic: What Is an Art Director?, which is part of the Domestika online course: Art Direction: Generating Memorable Ideas. Ready to take your art direction to the next level? Learn practical techniques for generating memorable ideas and bringing them to life..
Partial transcription of the video
“In this lesson, I'll introduce the final project to you. And we'll explain what we will go through in the course. I'll also explain what's involved in being an art director. In this course, I will show you how to come up with our direction concepts. for a poster of the musical West Side Story. the third post will be a vehicle. to put into practice the learnings in this course. But the process can be apply to many other briefs, whether it's an editorial illustration brief, a movie poster. a CD cover, or an advertising brief. In terms of techniques, you learn to train your creativity along th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction: Generating Memorable Ideas
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Art Direction, Brand Strategy, Creativity, Poster Design
Émilie Chen
A course by Émilie Chen
Émilie Chen is a French freelance designer and art director based in London. With a diverse portfolio spanning branding, exhibition graphics, editorial design, and theatre marketing campaigns, Émilie's creativity knows no bounds. Her ability to translate complex stories and abstract notions into visually striking images has made her a sought-after talent in the industry.
With a background that includes working for renowned institutions such as the National Theatre of London and Penguin Books, Émilie has gained invaluable experience collaborating with influential creatives and bringing their visions to life. Her work has been recognized for its fresh perspectives, clever concepts, and undeniable impact.
- 100% positive reviews (40)
- 2,907 students
- 16 lessons (3h 2m)
- 16 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish (Latam), French, Indonesian, Italian, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe InDesign
Adobe PhotoshopCategory
Areas
