Art Direction: Generating Memorable Ideas
Influences
A course by Émilie Chen , Art director and graphic designer
About the video: Influences
Overview
“In this lesson, I will discuss five of my inspirations. These range from an incredible art book about symbols, the self-initiated projects of a renowned illustrator, the playful lyrics of a singer-songwriter, the empowering paper and glue installations of a street artist, to an iconic fashion photographer's take on a famous museum's collection. As you will discover, I have a diverse selection of influences! ”
In this video lesson Émilie Chen addresses the topic: Influences, which is part of the Domestika online course: Art Direction: Generating Memorable Ideas. Ready to take your art direction to the next level? Learn practical techniques for generating memorable ideas and bringing them to life..
Partial transcription of the video
“In this lesson, I will talk you through the work of five people who really inspire me. People who work in different disciplines from me and whose work is really amazing when it comes to generating ideas. I'm really inspired by the work of visual artists, but I train as a graphic designer, so this is something that deeply influences my style. Some of my heroes, when I was studying design at uni, were Paula Sher, Stephan Sagmeister and David Pearson. Up to today, if you look at my work, you can see how I was influenced by my training. And it comes out with strong concepts, powerful compositio...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction: Generating Memorable Ideas
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Art Direction, Brand Strategy, Creativity, Poster Design

Émilie Chen
A course by Émilie Chen
Émilie Chen is a French freelance designer and art director based in London. With a diverse portfolio spanning branding, exhibition graphics, editorial design, and theatre marketing campaigns, Émilie's creativity knows no bounds. Her ability to translate complex stories and abstract notions into visually striking images has made her a sought-after talent in the industry.
With a background that includes working for renowned institutions such as the National Theatre of London and Penguin Books, Émilie has gained invaluable experience collaborating with influential creatives and bringing their visions to life. Her work has been recognized for its fresh perspectives, clever concepts, and undeniable impact.
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- 16 lessons (3h 2m)
- 16 additional resources (4 files)
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- Audio: English
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- Level: Beginner
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