The Power of Bad
by Émilie Chen @hello_emchen
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The Power of Bad
Penguin Books – 2019
I designed the cover for the new book from John Tierney and Roy F. Baumeister, the bestselling authors of Willpower.
Why does a bad impression last longer than a good one? The answer is the negativity bias: we are wired to react to bad over good.
The saying goes that ‘every cloud has a silver lining’ but to illustrate the book idea, I turned this image on its head – because even a white cloud can bring to mind the threat of rain.
Design by Émilie Chen
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