Art Direction: Generating Memorable Ideas
Building Presentations for Clients
A course by Émilie Chen , Art director and graphic designer
About the video: Building Presentations for Clients
Overview
“I will now demonstrate how to build a simple presentation deck to talk the client through the concept, from inspiration to execution.”
In this video lesson Émilie Chen addresses the topic: Building Presentations for Clients, which is part of the Domestika online course: Art Direction: Generating Memorable Ideas. Ready to take your art direction to the next level? Learn practical techniques for generating memorable ideas and bringing them to life..
Partial transcription of the video
“In this lesson, we'll be building a simple deck to talk the client through our three concepts, from where the idea came from to the execution. Okay so I've done my research, I've generated a lot of ideas, I've edited them down to the three strongest ones. I've developed these ones and I'm ready to build the presentation for the client. So what happens is sometimes you get a meeting with the clients, so in that case I would say put as few words as possible in your presentation, make it really visual. Sometimes you won't get that chance, you have to send your ideas as a PDF over email. So in ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction: Generating Memorable Ideas
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Art Direction, Brand Strategy, Creativity, Poster Design

Émilie Chen
A course by Émilie Chen
Émilie Chen is a French freelance designer and art director based in London. With a diverse portfolio spanning branding, exhibition graphics, editorial design, and theatre marketing campaigns, Émilie's creativity knows no bounds. Her ability to translate complex stories and abstract notions into visually striking images has made her a sought-after talent in the industry.
With a background that includes working for renowned institutions such as the National Theatre of London and Penguin Books, Émilie has gained invaluable experience collaborating with influential creatives and bringing their visions to life. Her work has been recognized for its fresh perspectives, clever concepts, and undeniable impact.
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- 16 lessons (3h 2m)
- 16 additional resources (4 files)
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- Audio: English
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- Level: Beginner
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