A course by Émilie Chen , Art director and graphic designer

100% positive reviews (40)

2,657 students

Audio: English

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About the video: Exploring Executions 1

Overview

“In this lesson, I will show you how to create mock-up posters of your three sketches. First, I will get started by developing the switchblade concept. ”

In this video lesson Émilie Chen addresses the topic: Exploring Executions 1, which is part of the Domestika online course: Art Direction: Generating Memorable Ideas. Ready to take your art direction to the next level? Learn practical techniques for generating memorable ideas and bringing them to life..

Partial transcription of the video

“In this lesson, we'll take our three developed sketches into Photoshop to polish them and to mock them up in poster format for the final presentation. We will also start considering how we want it to be executed, whether it's illustration or photography. Let's get started. OK, so now that I'm happy with my refined sketches, I've scanned them at 300 dpi and saved them on my computer desktop, and I'm going to open them with Photoshop. So let's start with the blade one. OK, so first of all, I'm going to boost the contrast so you can see the figures a bit better. At the moment, it just looks a ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Art Direction: Generating Memorable Ideas

Level: Beginner
100% positive reviews (40)
2657 students
4 units
16 lessons (3h 2m)
4 downloads

Category
Design, Marketing & Business
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Areas
Art Direction, Brand Strategy, Creativity, Poster Design

Émilie Chen

A course by Émilie Chen

Teacher Plus

Art director and graphic designer

Émilie Chen is a French freelance designer and art director based in London. With a diverse portfolio spanning branding, exhibition graphics, editorial design, and theatre marketing campaigns, Émilie's creativity knows no bounds. Her ability to translate complex stories and abstract notions into visually striking images has made her a sought-after talent in the industry.

With a background that includes working for renowned institutions such as the National Theatre of London and Penguin Books, Émilie has gained invaluable experience collaborating with influential creatives and bringing their visions to life. Her work has been recognized for its fresh perspectives, clever concepts, and undeniable impact.