Art Direction: Generating Memorable Ideas
Execution
A course by Émilie Chen , Art director and graphic designer
About the video: Execution
Overview
“In this lesson, I will explain what happens after you've received approval from the client, and how you can make your idea real.”
In this video lesson Émilie Chen addresses the topic: Execution, which is part of the Domestika online course: Art Direction: Generating Memorable Ideas. Ready to take your art direction to the next level? Learn practical techniques for generating memorable ideas and bringing them to life..
Partial transcription of the video
“In this lesson, we're going to talk about what happened after you presented to the client. and the one. Are the steps. that you need to take to make your idea real. Okay, so first you've presented to your clients And if all goes well, the Pequeno View concept. So what happens next? Is in my case, all my ideas, would have been photographic, but it could have been commissioning an illustrator, in which case the next step is approaching the illustrator you want to work with. In this case, I need to approach the photographer, which I think is going to be best for that project. and then we need ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction: Generating Memorable Ideas
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Art Direction, Brand Strategy, Creativity, Poster Design

Émilie Chen
A course by Émilie Chen
Émilie Chen is a French freelance designer and art director based in London. With a diverse portfolio spanning branding, exhibition graphics, editorial design, and theatre marketing campaigns, Émilie's creativity knows no bounds. Her ability to translate complex stories and abstract notions into visually striking images has made her a sought-after talent in the industry.
With a background that includes working for renowned institutions such as the National Theatre of London and Penguin Books, Émilie has gained invaluable experience collaborating with influential creatives and bringing their visions to life. Her work has been recognized for its fresh perspectives, clever concepts, and undeniable impact.
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- Level: Beginner
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