Directing Short Commercials

Overview

“To end this unit, I'll talk about a unique element of commercial production and the one that pays for all production: the product. ”

In this video lesson Sebastian López Borda addresses the topic: Product Presentation and Presentation to Customer, which is part of the Domestika online course: Directing Short Commercials. Learn the production process for a commercial from creation to execution while meeting advertising industry standards.

Partial transcription of the video

“Product presentation and customer presentation In this lesson we will talk about an element which is unique from the production of commercials and who basically ends up being the one who pays for the whole project, and is the product. The product, as I told you, in general, It is done by a specialist or a product specialist. The actual products are not always filmed, there are different techniques. In this case, in Todo Rico we also had some special requirements that were like falls and what we call "product explosion". We decided with the post-production team film each of the ingredients s...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Directing Short Commercials

• Level: Beginner
• 100% positive reviews (31)
• 1870 students
• 5 units
• 16 lessons (3h 4m)
• 7 downloads

• Category

  Photography & Video

• Areas

  Audiovisual Production, Film, Film, Video & TV, Filmmaking