Directing Short Commercials

Directing Short Commercials

“We have reached the end of the course, but perhaps this is the beginning of your journey in audiovisual direction in advertising. I hope you have enjoyed it and that the knowledge and experiences that I have shared with you are useful in your path and learning. Now, I invite you to put it into practice. If you haven't finished your project yet, don't worry. Take all the time you need. Remember that to make your video you can use an infrastructure of any size, whether you have your cell phone camera or professional recording equipment. Here I have shared the production process according to industry standards, but you can also adjust this method to the needs of your project or your particular way of creating. Regarding the creative process, I invite you to approach your project as an opportunity that allows you to strengthen creativity from unusual places. Create something unique and according to your own style. As a reminder, I have briefly summarized the steps to follow: The hyphen Read the script or brief paying special attention to the communication objective and the target audience to which the message is directed.

The direction proposal Look for references that define your idea of the commercial and make a selection. Then, assemble and present your management proposal. Pre-production Define the tasks of your team and organize the time table. Then, collect all the information needed to develop the document for the PPM. Break down by bullets: characters, costumes, art, casting, product, etc. The filming Review the location of the shooting, design the shooting plan and make the planimetry of the set. Now you can film your video! Post-production Edit, present and confirm with the client the different offline versions you have of the video. Colorize and sound. Present the result until you receive approval. Don't forget to share your finished project on the forum so we can all see it, discuss it and learn from each other. To do this, simply click on the "Create your project" button. Remember to share both the final result and the steps you followed, adding a brief explanation. Finally, I want to encourage you to participate in the forum. Comment on the work of others, contribute ideas and share your progress and doubts. I will be delighted to see the progress of your work and, of course, I will try to answer any questions or queries you may have. Thanks and see you soon!”

Partial transcription of the video

“Final project Thank you very much for taking this course. I hope you enjoyed and that the knowledge and experiences that I share here be useful on your way and in your learning. Thanks for your time and now I invite you to put it into practice. Make your own video and remember that you can do it with any infrastructure, either with your cell phone camera or with professional film equipment. Here I have shared with you the process as per industry standards, but you can adjust it according to the needs of your project or your method or particular way of creating. The raw material of any type ...”

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Course summary for: Directing Short Commercials

• Level: Beginner
• 100% positive reviews (27)
• 1797 students
• 5 units
• 16 lessons (3h 4m)
• 7 downloads

• Category

  Photography & Video

• Areas

  Audiovisual Production, Film, Film, Video & TV, Filmmaking