Directing Short Commercials

Overview

“To begin, I will explain the process that an advertising campaign usually has until the moment it requires a direction proposal from the director. ”

In this video lesson Sebastian López Borda addresses the topic: Context and Script Reading, which is part of the Domestika online course: Directing Short Commercials. Learn the production process for a commercial from creation to execution while meeting advertising industry standards.

Partial transcription of the video

“Context and script reading In this unit we will know the complete creation process of the soul of our work, the direction proposal, the audiovisual treatment. Let's start from the context in which a proposal is required for an advertising campaign until the moment in which we have a coherent and complete proposal to present to our clients. For this course you will carry out as a final project a video for commercial purposes of less than 60 seconds. To do so, I will show you a real example of a commercial made by the TBWA agency for the client Todo Rico. To begin, it is important that you kn...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Directing Short Commercials

• Level: Beginner
• 100% positive reviews (31)
• 1933 students
• 5 units
• 16 lessons (3h 4m)
• 7 downloads

• Category

  Photography & Video

• Areas

  Audiovisual Production, Film, Film, Video & TV, Filmmaking