Directing Short Commercials
Methodology, Creativity and References 1
A course by Sebastian López Borda , Realizador audiovisual
Joined February 2022
Joined February 2022
About the video: Methodology, Creativity and References 1
Overview
“In this lesson you will learn about methodologies in audiovisual advertising production. We will focus on the creative process and particularly on the use of references. ”
In this video lesson Sebastian López Borda addresses the topic: Methodology, Creativity and References 1, which is part of the Domestika online course: Directing Short Commercials. Learn the production process for a commercial from creation to execution while meeting advertising industry standards.
Partial transcription of the video
“Methodology, creativity and references In this lesson we will learn about the methodologies that are usually carried out in advertising audiovisual production. We will also ask ourselves about the creative process that we carry out and the use of references. As I was saying, the first step is to read the script, careful reading, identifying the relevant points. It's important, when you read the script, you already begin to imagine things, take into account all those things that one imagines. Everything that begins to appear is worth it, you have to understand it and I think one should read ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Directing Short Commercials
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Category
Photography & Video -
Areas
Audiovisual Production, Film, Film, Video & TV, Filmmaking
Sebastian López Borda
A course by Sebastian López Borda
Sebastián López has spent a long time exploring and getting inspired by movies and art. Throughout his professional career, the filmmaker and audiovisual producer has participated and received awards at national and international film festivals. He has also directed commercial films for ten years for brands such as Netflix, Uber, Dunkin' Donuts, Movistar, Claro, Avianca, Diners, among others.
In addition, he has had the opportunity to teach at a film university and thus discovered that everything makes more sense when you have the opportunity to give and transmit what you have learned so that it can be transformed.
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- 16 lessons (3h 4m)
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- Audio: Spanish
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- Level: Beginner
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