Directing Short Commercials
Methodology, Creativity and References 2
A course by Sebastian López Borda , Realizador audiovisual
Joined February 2022
Joined February 2022
About the video: Methodology, Creativity and References 2
Overview
“Advertising feeds on references to build itself and these can come from all places. I will explain what aspects we should consider in the search for references and how to use them.”
In this video lesson Sebastian López Borda addresses the topic: Methodology, Creativity and References 2, which is part of the Domestika online course: Directing Short Commercials. Learn the production process for a commercial from creation to execution while meeting advertising industry standards.
Partial transcription of the video
“Methodology, creativity and references The step to follow will now be to look for references that they serve us as a vehicle, as a means to communicate what we are imagining. For this, usually, in advertising, directors have a team of researchers a creative table that helps us do this search for references, especially since times are very short and we need to get many in a very short time, but it is not necessary to have a team, you can do it yourself. Is to go find these references that will allow you to communicate what you are imagining. So now I'm going to show you the different aspects...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Directing Short Commercials
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Category
Photography & Video -
Areas
Audiovisual Production, Film, Film, Video & TV, Filmmaking
Sebastian López Borda
A course by Sebastian López Borda
Sebastián López has spent a long time exploring and getting inspired by movies and art. Throughout his professional career, the filmmaker and audiovisual producer has participated and received awards at national and international film festivals. He has also directed commercial films for ten years for brands such as Netflix, Uber, Dunkin' Donuts, Movistar, Claro, Avianca, Diners, among others.
In addition, he has had the opportunity to teach at a film university and thus discovered that everything makes more sense when you have the opportunity to give and transmit what you have learned so that it can be transformed.
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- 16 lessons (3h 4m)
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- Audio: Spanish
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- Level: Beginner
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