Directing Short Commercials
A course by Sebastian López BordaAudiovisual producer
A course by Sebastian López Borda, Audiovisual producer
Learn the production process for a commercial from creation to execution while meeting advertising industry standards
Audiovisual language is a very powerful communication tool, since it allows you to know a different perspective from yours, empathize and be others. In this online course, the audiovisual producer Sebastián López will teach you how to put your creative voice at the service of the message of a brand, product or service.
Throughout the units, you will pay attention to the needs of each project to make the best decisions, you will learn to execute the management proposal covering all the elements that make up an audiovisual piece and you will discover how to reach the public. Upon completion, you will know how to create commercials according to advertising industry standards.
What will you learn in this online course?
16 lessons & 23 downloads
Context and Script Reading
14 minutes, 15 seconds
Methodology, Creativity and References 1
5 minutes, 55 seconds
Methodology, Creativity and References 2
16 minutes, 43 seconds
Realization of the Management Proposal: General References
10 minutes, 31 seconds
Realization of the Management Proposal: Specific References
16 minutes, 33 seconds
Presentation of the Management Proposal
4 minutes, 21 seconds
What's included in this course?
You will begin the course learning about Sebastián López's career as an audiovisual producer and commercial director. It will also briefly tell you about the process of an advertising campaign, as well as the key points to carry out your video in the best way.
Next, you will know the process in a campaign, from reading the script to the final delivery. Then, you will study how to search for general and specific references. In addition, your teacher will teach you how to prepare the direction proposal and focus on the design of panels, art and casting.
After presenting the approach to the client, you will form the team and their tasks and review everything that is needed to film. Later, Sebastián will tell you the particularities of a commercial piece and how to sell your idea.
After defining the work of the actors, the costumes and sets, he will give you some tips for filming. Upon completion of the lessons, you will be able to direct commercial videos like an industry professional.
What is this course's project?
You will make a one-minute commercial video to promote a brand, product or service.
Who is this online course for?
To film or television audiovisual producers who want to know the processes of the advertising industry, as well as to entrepreneurs who want to make their own commercial videos.
Requirements and materials
To take this course, you will need to be an adventurous and curious person with basic knowledge of filming and editing.
As for materials, you will need a video camera of any category, as well as editing software and one to create presentations, such as PowerPoint, Keynote or Google Slides.
Reviews
- 3 months ago
Muy bueno el curso, me encantó.
- 8 months ago
Excelente! super completo
- 1 year ago
Me gustó este curso, te ayuda a pensar cosas conceptuales sobre tu comercial de manera sencilla. Lo recomiendo para empezar
- 1 year ago
Un curso que muestra a detalle el proceso de "Dirección", fácil de comprender y muy bien explicado por parte del presentador, aprendi y comprendido nuevas cosas.
- 1 year ago
O curso é muito bem estruturado e exemplificado, o professor tem domínio do assunto e explica bem, vale a pena.
Content
- U1
Introduction
- About Me
- Influences
- U2
Direction Proposal
- Context and Script Reading
- Methodology, Creativity and References 1
- Methodology, Creativity and References 2
- Realization of the Management Proposal: General References
- Realization of the Management Proposal: Specific References
- Presentation of the Management Proposal
- U3
Preproduction
- Time Table and Team Formation
- Pre-production with Equipment and PPM
- Bullet Point Breakdown: Characters, Costumes, Art, Casting, and Product
- Product Presentation and Presentation to Customer
- U4
The Filming
- Enlistment
- Filming
- U5
Post-production
- Offline Edition
- Online: Everything Ready to Advertise!
- FP
Final project
- Directing Short Commercials
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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FAQs
You’ll learn how to develop directing proposals, organize teams, shoot and post-produce commercials, apply creative resources, analyze visual and sound references, and incorporate social responsibility in audiovisual campaigns.
This is an intermediate-level course, ideal for those with basic knowledge of audiovisual production or advertising who want to specialize in directing commercial videos.
All you need is a video camera (semi-professional or even a good smartphone) and access to basic editing software for post-production practice.
The course covers commercial directing, proposal development, shooting, casting, color grading, sound design, script analysis, storytelling, art direction, cultural references, and ethics in audiovisual campaigns.
You’ll be able to direct and produce commercial campaigns, craft creative proposals, coordinate teams, communicate with clients and agencies, and apply advanced editing, color grading, and sound techniques.
Yes, the course guides you through the entire process—from concept and scriptwriting to shooting, editing, and final delivery of commercial short films.
Commercial directing focuses on delivering clear, persuasive brand messages aligned with specific communication goals, unlike artistic directing which prioritizes personal vision.