Typography Design for Brand Storytelling
Presenting Your Work
A course by Ellen Lupton , Designer
About the video: Presenting Your Work
Overview
“Client presentations are works of storytelling. Here, I'll discuss how to engage a client in the process by giving them choices. I will also show you how to create a one-page brand guide that shows the parts of your system.”
In this video lesson Ellen Lupton addresses the topic: Presenting Your Work, which is part of the Domestika online course: Typography Design for Brand Storytelling. Learn how to develop strong typographic ideas that build the voice and character of a brand together with color, texture, words, and images.
Partial transcription of the video
“ Presenting Your Work We made some beautiful mockups. This lesson is about presenting your work. Let's walk through my pitch for developing the logo for Hillside Park. I developed three different ideas for my client to give them a breadth of choices. All three ideas reflect the sloping hillside. You'll want to give each idea a name, so the client can hold on to the story that you're trying to tell. The first idea is called Grow, and the story is about natural beauty. We make a mockup. The second idea is called Gather, and the story is about people getting together. The typography is flexib...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography Design for Brand Storytelling
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Category
Calligraphy & Typography -
Areas
Branding & Identity, Graphic Design, Storytelling, Typography, Typography Design
Ellen Lupton
A course by Ellen Lupton
Ellen Lupton is a New York-based writer, curator, educator, and designer. Hoping to find a job that combined her childhood love of reading, writing, and drawing, she went to the Cooper Union art school, where she found the perfect fit in graphic design. It was there that she also developed her passion for typography, which allows her to craft compelling stories through a unique blend of words, images, colors, and textures.
Throughout her career, Ellen has written dozens of books on design, including the international bestsellers Design is Storytelling and Thinking with Type. She also serves as the Design Chair at the Maryland Institute College of Art, and was named Curator Emerita at Cooper Hewitt, Smithsonian Design Museum following a 30-year tenure. Her work and contribution to the industry has been recognized with numerous awards, most notably, an AIGA Gold Medal for Lifetime Achievement in 2007.
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- 5,372 students
- 13 lessons (1h 26m)
- 18 additional resources (8 files)
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- Audio: English
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- Level: Beginner
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