Typography Design for Brand Storytelling
Naming
A course by Ellen Lupton , Designer
About the video: Naming
Overview
“Designers should know how to invent interesting names, titles, or headlines. To help you come up with the name of the brand, I will teach you two techniques—name storming and mind mapping— that will lead you to create many ideas quickly.”
In this video lesson Ellen Lupton addresses the topic: Naming, which is part of the Domestika online course: Typography Design for Brand Storytelling. Learn how to develop strong typographic ideas that build the voice and character of a brand together with color, texture, words, and images.
Partial transcription of the video
“ Naming In the last lesson, we talked about values and context. In this lesson, we'll talk about naming. The first technique I want to show you is called namestorming. We'll make two lists of words. One will be about the unique angle of your brand. It could be nostalgia or your hometown, or medicinal ice cream. My unique angle is dogs. Then, we'll make a list of words about ice cream and see how we can find connections between them. First, I'll make a list of everything I can think about about dogs. Then, I'll make a list of all the words I know about ice cream. DOG WORDS ICE CREAM WORDS W...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography Design for Brand Storytelling
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Category
Calligraphy & Typography -
Areas
Branding & Identity, Graphic Design, Storytelling, Typography, Typography Design
Ellen Lupton
A course by Ellen Lupton
Ellen Lupton is a New York-based writer, curator, educator, and designer. Hoping to find a job that combined her childhood love of reading, writing, and drawing, she went to the Cooper Union art school, where she found the perfect fit in graphic design. It was there that she also developed her passion for typography, which allows her to craft compelling stories through a unique blend of words, images, colors, and textures.
Throughout her career, Ellen has written dozens of books on design, including the international bestsellers Design is Storytelling and Thinking with Type. She also serves as the Design Chair at the Maryland Institute College of Art, and was named Curator Emerita at Cooper Hewitt, Smithsonian Design Museum following a 30-year tenure. Her work and contribution to the industry has been recognized with numerous awards, most notably, an AIGA Gold Medal for Lifetime Achievement in 2007.
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- 13 lessons (1h 26m)
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- Audio: English
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- Level: Beginner
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