Typography Design for Brand Storytelling
Influences
A course by Ellen Lupton , Designer
About the video: Influences
Overview
“I am inspired by great moments in design history, especially the work of the Bauhaus. I also love beautiful objects for daily use—and playful things like games and toys. Let me introduce you to some of my sources of inspiration.”
In this video lesson Ellen Lupton addresses the topic: Influences, which is part of the Domestika online course: Typography Design for Brand Storytelling. Learn how to develop strong typographic ideas that build the voice and character of a brand together with color, texture, words, and images.
Partial transcription of the video
“ Influences Now that you know about me, in this lesson, I'll tell you about my influences. I love beautiful objects for daily use and I love toys, games, and stuff that makes people smile. I'm a big fan of the Bauhaus, a German art school from the 1920s. Many amazing artists and designers studied there and taught there. Friedl Dicker set decorative types and curving lines to create an interpretation of the text. László Moholy-Nagy created this incredible infographic, explaining how to perform on stage with light, sound, and texture. Herbert Bayer invented geometric typefaces when he was st...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography Design for Brand Storytelling
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Category
Calligraphy & Typography -
Areas
Branding & Identity, Graphic Design, Storytelling, Typography, Typography Design
Ellen Lupton
A course by Ellen Lupton
Ellen Lupton is a New York-based writer, curator, educator, and designer. Hoping to find a job that combined her childhood love of reading, writing, and drawing, she went to the Cooper Union art school, where she found the perfect fit in graphic design. It was there that she also developed her passion for typography, which allows her to craft compelling stories through a unique blend of words, images, colors, and textures.
Throughout her career, Ellen has written dozens of books on design, including the international bestsellers Design is Storytelling and Thinking with Type. She also serves as the Design Chair at the Maryland Institute College of Art, and was named Curator Emerita at Cooper Hewitt, Smithsonian Design Museum following a 30-year tenure. Her work and contribution to the industry has been recognized with numerous awards, most notably, an AIGA Gold Medal for Lifetime Achievement in 2007.
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- 13 lessons (1h 26m)
- 18 additional resources (8 files)
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- Audio: English
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- Level: Beginner
- Unlimited access forever
