Typography Design for Brand Storytelling
Logotype Studies
A course by Ellen Lupton , Designer
About the video: Logotype Studies
Overview
“Now that we have chosen one or more typefaces and a basic arrangement, we will discuss how to make a unique logotype, using fonts and the tools of Adobe InDesign.”
In this video lesson Ellen Lupton addresses the topic: Logotype Studies, which is part of the Domestika online course: Typography Design for Brand Storytelling. Learn how to develop strong typographic ideas that build the voice and character of a brand together with color, texture, words, and images.
Partial transcription of the video
“Now that you've chosen your primary brand typeface, This lesson shows how to make some logotype studies. How does a basic type treatment become a memorable wordmark? Customize your typography to make it unique. Look for alternate characters. This typeface has different O's. We should try them all to see what works best. We can change the O to a solid circle. We can make a new counter and move it where we want to create a feeling of movement and animation. Remember Xanax? Let's recreate Shin Matsunaga's legendary design. We start with Basic Helvetica. We tighten up the letter spacing. negati...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography Design for Brand Storytelling
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Category
Calligraphy & Typography -
Areas
Branding & Identity, Graphic Design, Storytelling, Typography, Typography Design
Ellen Lupton
A course by Ellen Lupton
Ellen Lupton is a New York-based writer, curator, educator, and designer. Hoping to find a job that combined her childhood love of reading, writing, and drawing, she went to the Cooper Union art school, where she found the perfect fit in graphic design. It was there that she also developed her passion for typography, which allows her to craft compelling stories through a unique blend of words, images, colors, and textures.
Throughout her career, Ellen has written dozens of books on design, including the international bestsellers Design is Storytelling and Thinking with Type. She also serves as the Design Chair at the Maryland Institute College of Art, and was named Curator Emerita at Cooper Hewitt, Smithsonian Design Museum following a 30-year tenure. Her work and contribution to the industry has been recognized with numerous awards, most notably, an AIGA Gold Medal for Lifetime Achievement in 2007.
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- 13 lessons (1h 26m)
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- Audio: English, Italian, Portuguese
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- Level: Beginner
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