Typography Design for Brand Storytelling
Applications
A course by Ellen Lupton , Designer
About the video: Applications
Overview
“You will now see how to make your brand real by designing packaging, signage, social media campaigns, subway ads—or trucks. To do this, I will explain how to choose elements that amplify the story behind your brand concept.”
In this video lesson Ellen Lupton addresses the topic: Applications, which is part of the Domestika online course: Typography Design for Brand Storytelling. Learn how to develop strong typographic ideas that build the voice and character of a brand together with color, texture, words, and images.
Partial transcription of the video
“ Applications We looked at imagery as a big part of your storytelling. In this lesson, we will create applications. Your brand comes to life when you put all those elements on a package, a poster, or even a truck. Here's our illustration of Kevin, sitting on a chopped-down tree in nighttime in the middle of winter. A nice vibe for ice cream. Let's add typography to our illustration. Frisky Giblet is our flavor, and the typeface Urbana is our brand typeface. It's nice, plump, solid, and straightforward, supported by National, our secondary font. The effect is casual, commercial, and direct,...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography Design for Brand Storytelling
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Category
Calligraphy & Typography -
Areas
Branding & Identity, Graphic Design, Storytelling, Typography, Typography Design
Ellen Lupton
A course by Ellen Lupton
Ellen Lupton is a New York-based writer, curator, educator, and designer. Hoping to find a job that combined her childhood love of reading, writing, and drawing, she went to the Cooper Union art school, where she found the perfect fit in graphic design. It was there that she also developed her passion for typography, which allows her to craft compelling stories through a unique blend of words, images, colors, and textures.
Throughout her career, Ellen has written dozens of books on design, including the international bestsellers Design is Storytelling and Thinking with Type. She also serves as the Design Chair at the Maryland Institute College of Art, and was named Curator Emerita at Cooper Hewitt, Smithsonian Design Museum following a 30-year tenure. Her work and contribution to the industry has been recognized with numerous awards, most notably, an AIGA Gold Medal for Lifetime Achievement in 2007.
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- 5,366 students
- 13 lessons (1h 26m)
- 18 additional resources (8 files)
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- Audio: English
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- Level: Beginner
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