Typography Design for Brand Storytelling
About Me
A course by Ellen Lupton , Designer
About the video: About Me
Overview
“I love helping people discover how everyday things can be beautiful and useful. In this lesson, I will share my journey to becoming a writer and teacher who inspires people to love design as much as I do.”
In this video lesson Ellen Lupton addresses the topic: About Me, which is part of the Domestika online course: Typography Design for Brand Storytelling. Learn how to develop strong typographic ideas that build the voice and character of a brand together with color, texture, words, and images.
Partial transcription of the video
“ About Me Hi, I'm Ellen Lupton. I'm a writer, designer, curator, and educator. Like so many people, I grew up loving to draw. I kept drawing in high school and kept that energy of an artist. I also loved reading, writing, and making comic books. I imagined that somehow there would be a job in the future that would put all those things together, so I went to art school at The Cooper Union in New York City and that's where I discovered graphic design. Graphic design is where words and images come together, and above all, they come together in typography. I discovered that typography is the m...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography Design for Brand Storytelling
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Category
Calligraphy & Typography -
Areas
Branding & Identity, Graphic Design, Storytelling, Typography, Typography Design
Ellen Lupton
A course by Ellen Lupton
Ellen Lupton is a New York-based writer, curator, educator, and designer. Hoping to find a job that combined her childhood love of reading, writing, and drawing, she went to the Cooper Union art school, where she found the perfect fit in graphic design. It was there that she also developed her passion for typography, which allows her to craft compelling stories through a unique blend of words, images, colors, and textures.
Throughout her career, Ellen has written dozens of books on design, including the international bestsellers Design is Storytelling and Thinking with Type. She also serves as the Design Chair at the Maryland Institute College of Art, and was named Curator Emerita at Cooper Hewitt, Smithsonian Design Museum following a 30-year tenure. Her work and contribution to the industry has been recognized with numerous awards, most notably, an AIGA Gold Medal for Lifetime Achievement in 2007.
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- 13 lessons (1h 26m)
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- Audio: English
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- Level: Beginner
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