Typography Design for Brand Storytelling

Typography Design for Brand Storytelling

“Thank you for taking this course! I do hope you've enjoyed the process and now feel ready to design and create your own ice cream brand. To help you, I will sum up here the main steps you need to follow to complete your project. Make sure to keep track of your progress with different pictures of each step. It would be great if you could also explain the choices you've made along the way and tell me if you have any doubts. This will help me understand your creative process and guide you better if you need advice. The Concept Brainstorm a concept and name for a unique brand of ice cream or sorbet.

Basic Sketches Create basic sketches by writing out the product name in upper case, lower case, one or two lines, etc. The Primary Typeface Try at least five different typefaces that are appropriate to your brand. Typeset the brand name in these different fonts. Logotype Ideas Referring to your sketches, develop a few different logotype ideas. Choose the best one. The Secondary Typeface Choose a secondary typeface to support your logotype. Colors and Imagery Choose colors that express your brand, and develop imagery such as textures, patterns, shapes, icons, and illustrations. Mock-ups Apply your brand elements to packaging and/or additional applications. The Brand Guide Document your brand in a one-page Brand Standards guide. And you're done! Congratulations! I can't wait to see what you have created. Upload your project by clicking on "Create your project". I’ll do my best to respond to each and every one of your comments as soon as possible. In the meantime, interact with the community and comment on your peers’ work! The forum is a great place for inspiration and meeting like-minded creatives. Bye for now!”

Partial transcription of the video

“ Final Project Thank you for taking this course. Bring your own background, emotions and memories to the project. Who will eat your ice cream? How will it make them feel? Ice cream can be creamy, boozy, spicy, or fruity. Ice cream tells a story too. It can be nostalgic, futuristic, childlike, or sustainable. Your brand graphics will tell that story. If you are feeling stuck, loosen up and grab a popsicle. Make word lists and mind maps. Choose an idea that makes you smile. Start with a fun idea that is unique to you. Your product can reflect how you feel about food, life, nature, and graphi...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Typography Design for Brand Storytelling

• Level: Beginner
• 99% positive reviews (105)
• 5384 students
• 4 units
• 13 lessons (1h 26m)
• 8 downloads

• Category

  Calligraphy & Typography

• Areas

  Branding & Identity, Graphic Design, Storytelling, Typography, Typography Design