Typography Design for Brand Storytelling

A course by Ellen Lupton
Designer. New York, United States.
Joined July 2019
, Designer

Learn how to develop strong typographic ideas that build the voice and character of a brand together with color, texture, words, and images

  • 100% positive reviews (3)
  • 586 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Learn how to develop strong typographic ideas that build the voice and character of a brand together with color, texture, words, and images



  • 100% positive reviews (3)
  • 586 students
  • 13 lessons (1h 26m)
  • 18 additional resources (8 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Typography is what makes words unique and gives them a voice. As an award-winning graphic designer with more than 30 years of experience, Ellen Lupton specializes in blending the visual and the verbal to tell stories using typography. She’s written dozens of books during her career, including international bestsellers like Design is Storytelling and Thinking with Type. She is also currently the Design Chair at MICA, as well as Curator Emerita at Cooper Hewitt, Smithsonian Design Museum.

In this online course, Ellen teaches you how to build brand identities through typography. Learn to develop strong typographic ideas and combine color, texture, words, and images to tell an engaging story that connects with viewers. Harness the expressive power of type design and help brands find a voice that speaks to their audience.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Getting Started
  • U3
    U3. Making a Wordmark
  • U4
    U4. Building Out the Brand
  • FP
    FP Final project
View details

Get to know Ellen Lupton as she talks you through her creative journey to becoming a best-selling writer and award-winning graphic designer. She also shares her biggest influences, from books and board games to textiles and jewelry.

First, brainstorm ideas for your brand’s values and core concept. Play with word associations and mind maps to come up with an original name for your product before sketching the logo using different letterforms.

Next, choose the primary font and explore ways to make your logo unique. Ellen also explains the nuance of optical sizes, along with how to choose a secondary typeface that supports the main font, while also adding variety.

Time to give your words visual and narrative depth. Choose a color scheme that conveys your brand concept, as well as engaging imagery to enhance the story behind it. Once you’ve finished your design, see how it looks on several packaging mock-ups and get some expert tips on how to present your work to a client.

What is this course's project?

Design a logo and a visual identity for a fictional brand, using typography to define its character and voice. As an example, your teacher invents an ice cream brand.

Who is this online course for?

Anyone who wants to explore typography and graphic design, and learn how to combine them to tell engaging stories.

Requirements and materials

Basic notions of graphic design as well as a working knowledge of Illustrator or InDesign are required to take this course.

The only materials you need are a computer with one of these design programs installed.


Reviews

586 Students
3 Reviews
100% Positive ratings

Ellen Lupton

A course by Ellen Lupton

Teacher Plus
Designer

Ellen Lupton is a New York-based writer, curator, educator, and designer. Hoping to find a job that combined her childhood love of reading, writing, and drawing, she went to the Cooper Union art school, where she found the perfect fit in graphic design. It was there that she also developed her passion for typography, which allows her to craft compelling stories through a unique blend of words, images, colors, and textures.

Throughout her career, Ellen has written dozens of books on design, including the international bestsellers Design is Storytelling and Thinking with Type. She also serves as the Design Chair at the Maryland Institute College of Art, and was named Curator Emerita at Cooper Hewitt, Smithsonian Design Museum following a 30-year tenure. Her work and contribution to the industry has been recognized with numerous awards, most notably, an AIGA Gold Medal for Lifetime Achievement in 2007.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    Getting Started

    • Values and Context
    • Naming
    • Basic Type Sketches
  • U3

    Making a Wordmark

    • Choosing a Primary Brand Typeface
    • Logotype Studies
    • Optical Sizes
    • Choosing a Secondary Type Family
  • U4

    Building Out the Brand

    • Color
    • Imagery
    • Applications
    • Presenting Your Work
  • FP

    Final project

    • Typography Design for Brand Storytelling

What to expect from a Domestika course

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    Learn valuable methods and techniques explained by top experts in the creative sector.

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    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

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FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Typography Design for Brand Storytelling. Calligraphy, and Typography course by Ellen Lupton

Typography Design for Brand Storytelling

A course by Ellen Lupton
Designer. New York, United States.
Joined July 2019
  • 100% positive reviews (3)
  • 586 students